Special Lecture Recap “AI-Era Marketing: Reshaping the Digital Economy”

The special lecture on “AI-Era Marketing: Reshaping the Digital Economy” took place on Saturday, January 10, 2026, at Room 512, Faculty of Economics, Chulalongkorn University. The event was organized by the Center for Business and Managerial Economics, Faculty of Economics, Chulalongkorn University.

We were honored to welcome Dr. Pratt Hetrakul, Chief Strategy Officer of Movefast Co., Ltd., who shared his expertise on business adaptation in the age of AI. The discussion spanned topics ranging from leveraging data-driven insights to forecasting the future of the digital economy—essential knowledge for modern marketers and economists. We extend our sincere gratitude to Dr. Pratt for his valuable time and for inspiring our academic community.